There's no exact rule when it comes to incentivising your research participant - it depends on different factors such as the type of participant you're trying to attract, their motivation to participate in your research, your research budget and more.

Here's a rough guide for how much we recommend you offer to your participants when recruiting them for moderated research sessions on Ribbon:

Session length

Recommended incentive

15 minutes


30 minutes


45 minutes


60 minutes


90 minutes


For clarity, we recommend offering incentives rounded to the nearest $5.

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