There's no exact rule when it comes to incentivising your research participant - it depends on different factors such as the type of participant you're trying to attract, their motivation to participate in your research, your research budget and more.

Here's a rough guide for how much we recommend you offer to your participants when recruiting them for moderated research sessions on Ribbon:

Session length

Recommended incentive

15 minutes

$40

30 minutes

$50

45 minutes

$70

60 minutes

$85

90 minutes

$110

For clarity, we recommend offering incentives rounded to the nearest $5.

Did this answer your question?